The mission of Value Drugs is to provide consumers with, and to be the preferred brand for, high-quality pharmaceutical products at a reasonable price.
It intends to sell high quality, discount pharmaceutical products primarily to selected local retail chain stores.  The company will market a discount cough syrup product and a discount stomach-relief product to capitalize on the consumer demand for reliable, but inexpensive medications to cure specific ailments.  These products will contain the same ingredients as the major pharmaceutical products and will have the same medicinal effects, yet will cost about half the price on the shelf.

Because of it’s small scale of operation and narrow focus, Value Drugs will be able to provide pharmaceutical products of equal or better quality than the major brands.  It will sell it’s products to local discount retail chains, supermarkets, drug stores, and gift shops in the Massive City area.  Eventually, the company will expand it’s scope to include regional, then national distribution.

It’s typical customers will be those quality conscious, yet frugal, consumers, many of whom are from lower-income families that seek to stretch their budgets wherever possible. It intends to meet the needs of these consumers through the provision of low-cost, quality pharmaceutical products.  The products will be marketed as such, with an emphasis on their quality to distinguish their products from the more generic brands emphasizing price.  As such, the company expects to become a brand name that a wide-range of consumers will come to recognize and trust.